FOR IMMEDIATE RELEASE
Contact: Gretchen Foran
Alpha Tau Omega Provides ChapterBuilder Technology to 100% of Chapters Beginning Fall 2016
Charlotte, NC – Alpha Tau Omega (ATO) announced that all 144 chapters of the fraternity would adopt ChapterBuilder as their year-round recruitment technology. This makes ATO the first large national fraternity to give the recruitment tool to 100% of its chapters.
“ATO makes data-driven decisions,” said RJ Taylor, ATO’s Director of Growth. “The data shows that ATO chapters using ChapterBuilder recruited 1.2 to 1.8 additional members each of the last 2 years compared to chapters that did not use the technology. There’s clear ROI. That’s a lot of lives changed by ATO that wouldn’t otherwise have been. Results are the main reason we made this decision, but not the only reason. We’re also using the technology to execute industry-first marketing initiatives to non-Greek men who share ATO’s core values. Fraternity recruitment is changing rapidly and ATO is committed to being a leader in the interfraternal world.”
ChapterBuilder was officially launched publicly one year ago this week. The description of the technology on the website (www.ChapterBuilder.com) reads, “ChapterBuilder brings potential new members to you, alerts you when it’s time to follow up, gets all your members and advisors involved, keeps recruitment organized, and even provides real-time analytics to make your recruitment process smarter than ever!” Within the first year of public availability, an estimated 40% of all fraternity chapters in North America have created an account. To further underscore the impact of this technology, 800,000 potential new member profiles have been created by ChapterBuilder users.
ATO was an early adopter of ChapterBuilder – participating in the beta tests and pre-launch trial phases of the software’s development. For the last two years the organization sponsored 30 account subscriptions for select pilot chapters.
Josh Orendi, co-Owner of TechniPhi – the company behind ChapterBuilder – said, “There is no such thing as creating a championship team from a sign-up sheet. And, we cannot expect chapter leaders to recruit higher quality men until we provide them with higher quality tools to do so. Spreadsheets are dead.” Orendi continued by praising ATO, “ATO understands that the quality of a fraternity is most greatly influenced by the quality of the men it recruits. This move by ATO to give ChapterBuilder to every chapter just put them in the pole position of recruitment on 144 college campuses.”
“Fraternity is an old business that can be slow to change and reluctant to implement organization wide initiatives. Alpha Tau Omega is breaking the mold,” said Jessica Gendron Williams, TechniPhi’s CEO. “ATO isn’t afraid to innovate. Their early partnership with TechniPhi gave them a strong voice that influenced what ChapterBuilder has become. I’m thrilled to expand our partnership to provide standard level ChapterBuilder subscriptions to every ATO chapter in the nation.”
The announcement about ChapterBuilder comes during an exciting week for ATO. Over 500 members are gathering together for the organization’s biennial ATO Congress, taking place in Charlotte, North Carolina this year. Chapters will learn how ATO is combining ChapterBuilder technology, advanced recruitment education, and highly innovative growth-focused marketing initiatives to help make recruitment easier and more effective for all its chapters and expansion projects.
# # #
About TechniPhi: TechniPhi helps fraternities and sororities grow through innovative technologies. We believe in fraternities and sororities. We believe that fraternities and sororities change the world – for the better – every day. We believe that fraternities and sororities help people become the best version of themselves. We believe that fraternities and sororities matter – matter to people, communities, and the world. We believe that more people in fraternities and sororities = a better world. www.TechniPhi.com